About Rapunzel of Sweden

Rapunzel of Sweden is Scandinavia’s leading brand within do-it-yourself hair extensions, serving more than 200,000 customers globally. Founded in 2007, the company has evolved into an international, e-commerce–driven D2C business, where approximately 85% of revenue is generated through direct-to-consumer online channels, supported by a strong digital foundation and a clear ambition for continued global expansion.

The company operates primarily through its own e-commerce platform, complemented by physical salons in Sweden and Finland. With a strong focus on quality, innovation and customer experience, Rapunzel of Sweden combines creativity, data and technology to build long-term customer relationships and sustainable growth.

About the Role

As CRO Manager, you hold full operational ownership of the onsite customer experience across Rapunzel’s e-commerce platform in all global markets. This is a highly commercial and hands-on role, with direct responsibility for how the site performs in terms of conversion, revenue and user engagement.

You are responsible for planning, publishing and optimising onsite content and campaigns, while continuously improving the customer journey to ensure it is commercially effective, logically structured and intuitive. The role requires strong execution capability, commercial judgement and the ability to drive high-quality delivery in a fast-paced, global DTC environment.

Key Responsibilities

• Own and optimise the end-to-end onsite customer journey, from campaign activation to checkout performance

• Plan, publish and activate onsite campaigns and content, including homepage takeovers, landing pages and campaign pages

• Define, brief and quality-assure onsite content requirements needed to support campaigns, launches and commercial initiatives

• Act as the operational owner and primary requester towards content, UX, design and tech teams

• Ensure that all onsite content and campaigns are executed accurately, on time and according to commercial priorities

• Identify and prioritise optimisation opportunities across homepage, category pages, product pages and checkout

• Drive CRO initiatives from insight to hands-on execution

• Plan, execute and analyse onsite A/B tests and optimisation initiatives

• Analyse onsite behavioural and commercial data to identify friction points and growth opportunities

• Manage multiple parallel initiatives while maintaining speed, structure and quality in delivery

Education

• Academic degree in Economics or Marketing

Experience

• Minimum 5 years of experience in CRO optimisation, preferably within e-commerce or DTC environments

• Proven experience working hands-on with onsite optimisation, conversion improvement and experimentation

• Experience owning and executing commercial initiatives on an e-commerce platform

• Strong experience working cross-functionally with content, UX, design and technical teams

Knowledge & Skills

• Strong understanding of conversion optimisation principles and onsite user behaviour

• Solid knowledge of UX fundamentals and digital customer journeys

• Strong analytical skills and experience using tools such as GA4, Hotjar or similar

• Experience running structured A/B testing and experimentation

• Understanding of commercial e-commerce KPIs and revenue drivers

• Fluent in English and Swedish

Personal Attributes

• Highly commercial and strongly execution-focused

• Comfortable working hands-on in e-commerce platforms

• Confident acting as a cross-functional requester and quality assurer

• Structured, analytical and accountable for results

• Thrives in fast-paced environments with global scope

• Energised by ownership, delivery and measurable impact

Working at Rapunzel of Sweden

Rapunzel of Sweden is a value-driven organisation where ambition is balanced with care. The company promotes a collaborative, cross-functional working environment characterised by short decision paths and a strong emphasis on ownership and accountability.

The company’s headquarters are located in modern offices in Stockholm, operating under a hybrid work model that supports both flexibility and close collaboration.

Recruitment is ongoing and we therefore urge you to apply immediatley if you are interested in the position